How can I make an NFT drop successful? ๐ŸŽ–

  • Updated

Wanna make your NFT drop successful? So do we.

Here is a list of marketing activities you can consider to help get the word out about your great idea!

 

๐Ÿคณ Social Media

  • Instagram Story / Grid / Reel / TV (include Bitski tag & link in swipe-up, bio, etc.)
    •  Paid Social: Consider setting up a paid social campaign for your Instagram Story / Grid to make sure your audience sees the post (note: less than 10% of your audience normally sees organic posts)
  •  Twitter Tweet / Fleet (include Bitski tag & link)
    •  Paid Social: Consider setting up a paid social campaign for your Tweet to make sure your audience sees the post (note: less than 10% of your audience normally sees organic posts)
  •  Snapchat Snap (include Bitski link)
  •  TikTok (include Bitski link in bio)
  •  Facebook Post / Story (include Bitski link)
  •  Discord Post (include Bitski link)

๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Friends in High Places

  •  Tag your more influential friends in your social posts and ask (nicely) for a repost

๐Ÿ“จ Email

  •  Email Blast (include Bitski link)

๐Ÿ“ฒ SMS

  •  SMS Blast (include Bitski link)

๐Ÿ“ฐ PR

  •  Press Release and Outreach (include Bitski link; ask to go live a day before sale)

๐Ÿ˜*.com*

  •  Include an announcement on your .com that drives to Bitski

๐Ÿ”ฅ Hot Tip: Be sure to drive all pre-sale communications toward your Bitski pre-sale landing page, where users can sign up for an email notification from Bitski which are critical for timed drops (only available at agency level)

Reminder (One Day Before)

๐ŸคณSocial

  •  Instagram Story / Grid / Reel / TV (include Bitski tag & link in swipe-up, bio, etc.)
    •  Consider setting up a paid social campaign for your Instagram Story / Grid to make sure your audience sees the post (note: less than 10% of your audience normally sees organic posts)
  • Twitter Tweet / Fleet (include Bitski tag & link)
    •  Consider setting up a paid social campaign for your Tweet to make sure your audience sees the post (note: less than 10% of your audience normally sees organic posts)
  •  Snapchat Snap (include Bitski link)
  •  TikTok (include Bitski link in TikTok bio)
  •  Facebook Post / Story (include Bitski link)
  •  Discord Post (include Bitski link)

๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Friends in High Places

  •  Tag your more influential friends in your social posts and ask (nicely) for a repost

Reminder (Day Of launch)

๐ŸคณSocial

  •  Instagram Story / Grid / Reel / TV (include Bitski tag & link in swipe-up, bio, etc.)
  •  Twitter Tweet / Fleet (include Bitski tag & link)
  •  Snapchat Snap (include Bitski link)
  •  TikTok (include Bitski link in bio)
  •  Facebook Post / Story (include Bitski link)
  •  Discord Post (include Bitski link)

๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Friends in High Places

  •  Tag your more influential friends in your social posts and ask (nicely) for a repost
  •  Ask for friends to join you in a Clubhouse Session to promote the sale

Live Now (Day Of - at Time of On-Sale)

๐ŸคณSocial

  •  Instagram Story / Grid / Reel / TV (include Bitski tag & link in swipe-up, bio, etc.)
  •  Twitter Tweet / Fleet (include Bitski tag & link)
  •  Snapchat Snap (include Bitski link)
  •  TikTok (include Bitski link in bio)
  •  Facebook Post / Story (include Bitski link)
  •  Discord Post (include Bitski link)

๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Friends in High Places

  •  Tag your more influential friends in your social posts and ask (nicely) for a repost

๐Ÿ“จ Email

  •  Email Blast (include Bitski link)

๐Ÿ“ฒ SMS

  •  SMS Blast (include Bitski link)

During The Sale (i.e. highly recommended - one hour left of auction)

๐ŸคณSocial

  • Twitter spaces
  •  Instagram Story / Grid / Reel / TV (include Bitski tag & link in swipe-up, bio, etc.)
  •  Tweet (include Bitski tag & link)
  •  Snapchat Snap (include Bitski link)
  •  TikTok (include Bitski link in bio)
  •  Facebook Post / Story (include Bitski link)
  •  Discord Post (include Bitski link)

๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Friends in High Places

  •  Tag your more influential friends in your social posts and ask (nicely) for a repost

Post-Sale Thank You

๐ŸคณSocial

  •  Instagram Story / Grid (include Bitski tag and CTA to sign-up for your SMS / email list to stay in touch about future drops)
  •  Twitter Tweet / Fleet (include Bitski tag and CTA to sign-up for your SMS / email list to stay in touch about future drops)
  •  Snapchat Snap (include CTA to sign-up for your SMS / email list to stay in touch about future drops)
  •  TikTok (include CTA to sign-up for your SMS / email list to stay in touch about future drops)
  •  Facebook Post / Story (include CTA to sign-up for your SMS / email list to stay in touch about future drops)
  •  Discord Post (include CTA to sign-up for your SMS / email list to stay in touch about future drops)

Extra Credit

  • ๐ŸŽ‰ Promote Often: Given the unpredictable nature of social media algorithms, it's best to promote often and not rely on one announcement post to do the work. The more often you promote, the higher the likelihood that your community will be aware of the sale and more likely to purchase.
  • ๐Ÿ’Œ Be Meaningful: The success of an NFT drop isn't about the size of your audience, but how engaged they are. Fans are more likely to participate and purchase if they see you meaningfully promoting your NFTs (i.e. behind-the-scenes documentation, IGTV interviews, QVC-inspired stream, etc.). Be sure to highlight what is special and unique about the NFT drop (i.e. is it driving awareness and/or funds for a timely social issue? Is there special unlockable content? etc.)
  • ๐Ÿ“ข Include Call-to-Actions: With every piece of communication that goes out, make sure there's a clear call-to-action such as going to the Bitski page or signing up for an email reminder to increase the chances of your audience taking an action that will ultimately lead to a sale.

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